Monaco Grand Prix Announces TAG Heuer as First Title Sponsor

In a historic move for the Monaco Grand Prix, the Automobile Club de Monaco has announced Swiss watchmaker TAG Heuer as the race's first-ever title sponsor. This partnership not only underscores the evolving commercial landscape of Formula 1 under Liberty Media's stewardship but also solidifies TAG Heuer's longstanding association with motorsport's elite.

The collaboration is set to debut at the 82nd edition of the Monaco Grand Prix, highlighting TAG Heuer's deep-rooted connection with the high-speed world of Formula 1 racing. From legendary drivers like Jochen Rindt and Niki Lauda to contemporary champions such as Max Verstappen, TAG Heuer has been a prominent fixture on the racing circuit, adorning the wrists of many.

Beyond mere branding, TAG Heuer’s influence will permeate the event with visual prominence across the track and a dedicated paddock clock, enhancing the spectator experience both onsite and for global viewers. This extended partnership will also encompass the Grand Prix de Monaco Historique and Rallye Monte-Carlo Historique, further intertwining TAG Heuer’s legacy with Monaco’s illustrious motorsport history.